The title tag is both a major criteria in SEO and the most visible part of a web page on Google. Decoding a tag to optimize your website.
The "Title tag or" Title tag "is one of a long list of SEO tools that contain the title of your web page. As a writing or a book, the choice of the title of a web page deserves attention.
Introducing the title tag (title)
The title is taken both in the browser title bar and Google may also resume to display it in its results pages.
You can easily identify it by viewing the source code of a web page, it is in the HTML page header (between <head> and </ head>), this is why it not appear in the body of the page but in the browser title bar.
SEO Tip: You can also view the title tag without analyzing the source code through analyze.
How to optimize the title tag ?
The intelligence of the Title tag is an imperative for search engine optimization is the most important tag of a web page. According to Google, it must meet certain editorial criteria to be optimized for search engines, you can find below best practice for optimizing a <title>
Where to learn the <title> tag?
With the majority of current CMS, it is possible to easily change the markup of your web pages via the management console, such as with WordPress.
What is the right length for a title tag?
The Title tag is picked up by Google to be displayed in the search results, its size is limited to be fully visible on PC and mobile. To be sure to find all of your title displayed on Google, it is advisable not to exceed the limit of 65 characters.
With a maximum length of 65 characters you will not be considered a spammer and your title will not be cut by Google with "...".
How to optimize the text content of the title tag?
The contents of the tag should resume the theme of the web page and in a few words. This summary should be as descriptive as possible the content of the page and as short as possible to avoid being cut.
The contents of the tag should also include the keywords of your web page at least one. Always think about the visibility of your title in search results and its dual function:
Google satisfy repeating the keyword in your title page to improve your SEO.
Encourage the user to click on your link through an attractive way to improve your CTR (click through rate).
To go further in website optimization, keyword has more "weight" at the beginning of the title or alone.
Not to do.
Stuff the keyword tag, title must remain attractive.
Duplicate the same <title> tag on multiple pages of your site.
Confuse the Title tag and H1 tag editorial.
A title that gives no indication of the content of the page and to make matters worse in the example below, the meta description either.
We are often asked to perform tests to monitor the proper indexing of an article on Google immediately after its publication. This indexing test is also an opportunity for us to "measure" the weight of the Title tag and the relevance of the semantic markup of our articles.
We simply compare our position on Google with a series of requests that a copy and paste of the title tag, is the result of an article published last week.
Conclusion
The Title tag is very important for SEO of a web page, it sits right on its content. With the keywords it contains, it can send a strong signal to Google on the theme of your web page. If you enter a web optimization approach, start by checking your title tags!
